Western Marketing Association (WMA) is committed to delivering cutting-edge marketing and business experiences to the Western community, driven by a dynamic team of 47 executives.
Christina is a fourth year HBA1 student previously in BMOS with Political Science. She loves to make charcuterie boards and read!
Kara is a third year HBA1 student dualing with Health Sciences. In her free time, she enjoys playing guitar and trying out new recipes!
Previous: Conference Director
Year: 2
Program: BMOS
Previous: Events Director
Year: 2
Program: BMOS
Previous: HR Director
Year: 4
Program: PPE
Previous: Connects Director
Year: 3
Program: BMOS
Previous: Events Director
Year: 2
Program: Psychology
Previous: Events Director
Year: 2
Program: BMOS
Previous: Finance Director
Year: 3
Program: HBA1
Previous: Conference Director
Year: 3
Program: HBA1
Previous: HR Director
Year: 2
Program: BMOS
Previous: Internships Director
Year: 3
Program: BMOS
Previous: Internships Director
Year: 3
Program: HBA1
Previous: Marketing Director
Year: 4
Program: BMOS
Previous: Marketing Director
Year: 3
Program: Mech. Engineering
Previous: PR Director
Year: 2
Program: BMOS
Previous: Events Director
Year: 2
Program: Political Science
The Conference portfolio organizes WMA’s annual flagship case competition. As a full day event, Conference typically includes a 4-hour business case alongside keynote speakers, Q&A sessions, and lots of networking opportunities!
The Connects portfolio oversees “WMA Connects”, a program that fosters friendships and connections between first year and upper year students. With events like board game nights and resources like exam packages, there’s something for everyone!
The Events portfolio runs various workshops, panels, and educational events throughout the year. Previous events have included Content Creation Workshops, Internships 101 Panels, and Marketing Pitch-Offs.
The Finance portfolio organizes all WMA budgeting related activities! From event budgets to reimbursements to fundraising, Finance ensures that all processes are efficient!
The HR portfolio keeps WMA’s executive team running smoothly by tracking meetings, fostering a strong club culture through socials and AGMs, and integrating feedback for continuous improvement!
The Internships portfolio oversees WMA’s entry-level Internship program, partnering with various companies to offer students hands-on work experience. From intern socials to professional development, this portfolio helps students gain valuable skills while expanding their networks.
The Marketing portfolio drives WMA’s brand through digital content, videos, and promotions across social media. From event graphics to storytelling series, this team creates and executes campaigns that bring WMA to life.
The PR portfolio manages all external communications, securing sponsors, building partnerships, connecting alumni, and fostering collaborations to align efforts across WMA.
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